Designed to have a worn-in, vintage look — gets better with every wash.

Dyed with the legendary red dirt of Hawai‘i, each shirt has a worn-in feel from day one—and only gets softer over time. No two are exactly alike—each piece is uniquely yours. Made to be worn often, not saved.

Large design on the back with a clean chest mark on the front.

Pre-shrunk 100% cotton that holds its shape and gets better over time.

What to expect:

• A broken-in, vintage look right out of the box
• Natural color variation from the red dirt dye process
• A softer, more worn appearance than bright, new shirts
• Each piece is completely one-of-a-kind